Here is the first Q&A from Mattel. Now we have a list of questions, however, with the recent announcment of their new partnership, I went ahead and asked new questions.
They also have decided to hold off on the next Q&A until Comic Con is over. Toyguru has promised that many questions will be answered.
So.. here is our First Q&A with Mattel:
1) After the recent news that Mattel now has the right to produce any and every character from the DC lines, including older movies and future ones, what palsn do you have? Will we see any Christopher Reeve Figures? Old movies? And what are the current plans for the DC Superhero line?
The Universe is open and holds a lot of possibilities. However, we also have to be thoughtful about how we prioritize the projects – we can't do all of them at once. We're open to anything that makes sense within our strategic plan.
Christopher Reeve was a hero in many more ways beyond his role as Superman. However, at this time, we do not plan to do any specific toys based on his character in the near term.
2) How will Mattel handle the retialers? As of right now the DC figures have maybe 5 rows of pegs. Thats including JLU, DCSH and The Batman. Will this new deal change that and the fact that we, the customers, can't find certain figures, like the Blue Suited Supergirl?
How figures are displayed at retail is a process that goes through a lot of channels. Mattel is working on getting figures to collectors in the best way possible. I think you’ll be very happy with our plans for next year.
3) In the DCSH line, will we get a Batman Line, then Superman, Flash, Green Lantern, Ect.. my suggestion is to mix it up. Use the Justice League of America title, like the JLU line is right now. Perhaps for the sidkicks use a Teen Ttians line.
We’re really excited to meet fans at the summer conventions this year and reveal many of our upcoming figures and toy lines. Until then, the lid is shut!
RE: Mattel Q&A For July -
Posted on 18-07-2007 01:35
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