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Through an agreement with Warner Bros. Consumer Products, LEGO Group acquires construction toy license for the classic Batman brand, inspired by the pages of DC Comics’ comic books; Warner Bros. Animation’s hit television series, The Batman; Warner Bros. Pictures’ blockbuster feature film, Batman Begins, which debuted in theaters this past summer and any related theatrical releases or television programs that are produced during the period of this deal.
Beginning in April 2006, LEGO Group will introduce six Batman products featuring constructible play sets with strong vehicle focus, cool functionality, gadgets and a library of collectible mini-figures. Available for ages 6+, they range in price from $9.99 to $89.99 (USD).
The LEGO Batman product line replicates the collectible craze the company created around its best-selling LEGO Harry Potter™ series – where sets are designed to be combined to further the storyline and role play opportunities.
“Our partnership with the LEGO brand on Harry Potter has been an extremely successful one and we are excited about building our relationship through Batman,” said Karen McTier, Executive Vice President of Domestic Licensing, Global Toys, Publishing and Themed Entertainment for Warner Bros. Consumer Products. “LEGO Group brings a wealth of creativity and quality to the products they produce and are uniquely positioned to meet the high level of expectations we have for Batman, one of our marquis brands.”
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